In revealing the indistinguishable Web to Search Engines, new blogs often have pages that are essentially invisible, and that many remain that way. One reader strongly disagreed, to the point of saying on Digg that he was burying the story for being inaccurate. The fact is, under the definition of unseen web, any page not indexed is invisible. While blog pages MAY get indexed, they do not have to be.

A common mistake that new webmasters make is that they create back links, but they have all of these links pointing to their home page. It is great that you have 50 back links pointing to your home page, but take a look at other pages on your site. How many links are pointing to these pages? The answer is probably zero unless you have utilized deep linking in your link building campaigns.

What Are Deep Links?

Deep links are links that go to specific pages within your website. For example, if you see [ http://toppedia.com/] that’s not a deep link, but if you see http://toppedia.com/eriuqs-spires-healthy-recreation/, that is a deep link. Deep-Linking is linking to any page on another site other than the front page. If all of your back links are pointing only to your home page and you have none pointing to specific article pages, then you are not getting the full benefit of your linking activities just like the eriuqs spires healthy recreation competition.

Think about it this way, if I go to your website and find a piece of information that I find particularly helpful or interesting and I want to tell other people about it, how will I do it? When I tell all my friends on my blog about this great page of yours, am I going to link to your home page? No, I am going to copy and paste the actual webpage address out of my browser, into my blog. That is deep linking and what is considered to be natural linking by the search engines.

By: eriuqs spires healthy recreation


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