Reviews of your business matter much more than you might first think. They are a staple in today’s consumer’s shopping and research habits. Reviews help the consumer determine who to do business with and who to avoid. Consider the following statistic:
Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. – Source: Local Consumer Review Survey
Reviews are everything to your business reputation. Ask an expert in online reputation such as Danny DeMichele and he’d surely advise you that reviews and reputation management are nothing to take lightly.
It’s important you benchmark your current amount of reviews and the feedback your customers are giving you. If you have a lack of either, consider the following tips to help you get more reviews.
Invite Customers to Give Honest Reviews
When you offer products and services to customers, ask them to write reviews of your services. If your customers are on a regular mailing list, send them a newsletter stating that you appreciate their service and include links to legitimate review websites so it will be easier to find them.
Do A Good Job With Your Business
The best way to get positive reviews the honest way is to offer the best services possible to customers. Train the staff members on your team and teach them good customer service skills. If a few customers complain about a certain matter, fix the issue immediately and if the customers make suggestions, look over them and incorporate them into your operations so that your business will thrive.
Promote Your Business Well
If you want to get positive reviews, look for innovative ways to promote your business to get customers. For example, if you own a bridal shop, you can promote your shop by attending local and national bridal trade shows and you can also offer your expertise by speaking at seminars that pertain to wedding fashions. Go beyond the business cards and flyers; hold radio interviews and pay for radio and TV advertising.
Survey Your Customers
Another idea is to take customer surveys for your business and then use these surveys and customers’ comments to offer better services and products. When the customers who took the survey see that you implemented their suggestions into your operations, they may give good reviews.
Negative Reviews Can Be Turned To Positive
Despite what you might initially think, there is a benefit to seeing negative reviews of your business. When you see a negative review it should compel you to examine your business to find out where you went wrong and how you can regain customers you lost. Publicly address the negative review so those who see it know that you or your company cares about customer satisfaction.